UTZ Market Analysis for South Africa

UTZ Certified is a well-established international business-to-business certification scheme that was initially involved in certifying and sourcing from Rooibos tea producers in South Africa. In 2012 UTZ expressed interest in entering the local market with their certified products and SKA assisted the organization to do a market analysis and to determine feasibility of UTZ Certified products in the SA market. The market analysis included recommendations on target groups, preferred market outlet, marketing strategies and entry points. Based on the outcome of the study and the potential present in the SA market, the UTZ Certified marketing team continued to develop the market for UTZ Certified coffees, teas, cocoa and rooibos in South Africa.